Headimage abstract

Consumers want clear waste separation instructions

According to a survey, 80 percent of Germans would like to see uniform information on packaging for waste separation.

According to a recent survey conducted by the market research company YouGov on behalf of the Trennhinweis e. V. association, it is not always clear to many people how empty packaging should be properly separated and disposed of. According to the Trennhinweis association, an average of 30 percent of waste is disposed of incorrectly. The YouGov survey has now shown that 85 percent of respondents would dispose of packaging with a separation notice printed on it in the correct waste container. The Trennhinweis association, which the dual systems founded, says it provides packaging distributors with separation notices in several design variants to print on their product packaging free of charge. In this way, they want to increase the quantities collected in the yellow garbage cans and sacks and improve the quality of the recyclable materials collected. In addition to symbols for correct waste separation, the association also offers distributors QR codes that can be additionally printed on the packaging. By scanning the QR code, consumers then receive information on the correct waste separation. The digital offer is particularly suitable for informing the younger generation. According to the YouGov survey, more than 50 percent of 18- to 24-year-olds in Germany would like to see such explanatory QR codes on packaging in addition to separation instructions.


  • (Aug. 16, 2022)
  • Photo: © Trennhinweis e.V.

Go back