Company Circular Resource Renames Itself "Green Dot"
The parent company Circular Resource is now called "Green Dot" and is to be developed into an international brand.
According to the company, the holding company Circular Resources S.à r.l. has been renamed "Green Dot Global S.à r.l." and Circular Resources Holding GmbH & Co. KG became "Green Dot Holding GmbH & Co. KG." The renaming, he said, underscores the company's recognition of the strong brand developed by Der Grüne Punkt and its willingness to leverage the German experience in other regions, starting with the U.S. and France, to advance holistic plastics recycling. Laurent Auguste, CEO of the Green Dot group of companies, said, "With the rebranding, we are making clear what our group's goal is: a holistic solution for the recyclability of a wider range of plastic waste, including waste streams that are not suitable for mechanical recycling and that are today incinerated or - outside Germany - even landfilled. We are developing a unique approach by combining sales packaging licensing and direct access to the recyclables stream - whether mechanically or chemically recycled - on an international scale." The company says it is also pushing ahead with internationalization with start-ups Green Dot North America Inc. in the United States and Green Dot France SAS.
- recyclingmagazin.de (Feb. 17, 2023)
- k-zeitung.de (Feb. 21, 2023)
- Photo: © Der Grüne Punkt/Jan Knoff